The Patch by Sour Patch Kids

Sour Patch Kids’ challenge was to stay part of a relevant cultural conversation in order to better connect to their consumers. 

We launched their music sub-brand called The Patch with houses in Brooklyn, Austin & LA where musicians can stay for free on tour. To highlight The Patch experience for fans and consumers, we produced The Patch Sessions, a content series that captures intimate performances & interviews by artists staying at each house.

Involved in:

• Brand Strategy

• Identity Strategy

• Installation Design

• Content Creation

Inside the Houses

Inside the Houses : Video Interviews

Inside the Patch Sessions

Inside the Patch Sessions : Performance Videos

Branded Assets

Digital Assets